IFA 2025 in Berlin arrives with an unprecedented theme: physical AI. Robots, autonomous devices, and AI-powered appliances that act independently are everywhere — and for the first time, it doesn’t feel like science fiction. It feels imminent. IFA 2024’s “every device is an AI device” theme has evolved into something far more tangible.
Samsung’s most striking announcement is the Ballie robot, now available for pre-order — a spherical home companion that navigates autonomously, projects a display, controls smart home devices, and serves as an AI butler powered by Galaxy AI. LG showed its CLOi robot vacuum and a home assistant concept that handles laundry folding. These are products you can actually buy.
Qualcomm dominated the edge AI conversation with its Snapdragon 8 Elite powering the latest Android flagships, plus its Snapdragon X Elite second-gen preview. MediaTek’s Dimensity 9400 range featured across multiple Chinese brand flagships. On audio, Sony’s WH-1000XM6 and Apple’s AirPods Pro 3 are in a two-way ANC battle that consumers ultimately win.
IFA 2025 is the year consumer technology got legs — literally. See how far IFA has come since 2023.
Source: IFA Berlin