The Snapdragon Manchester United partnership deepens for 2025/26: the Microsoft Copilot+ PC logo returns to the back of United shirts in WSL matches and domestic cup competitions. The arrangement underscores how Qualcomm is using United’s global platform to build awareness for the Copilot+ PC category — a strategy that began with the original Snapdragon shirt deal in 2023 and was extended through 2029 last year.
Qualcomm’s front-of-shirt Snapdragon branding remains the centrepiece, entering its second full season. The 2025 kit launches are expected to surpass last season’s record-breaking engagement. The AR experience — scanning the Snapdragon logo for exclusive Old Trafford content — has been updated. This year’s campaign also ties into the Snapdragon x Manchester United x (RED) 2026 initiative for global health.
Qualcomm is simultaneously the world’s leading mobile chip platform, the fastest-growing AI PC chip maker, and one of sport’s most visible technology brands. Technology on the pitch, in the stadium, and in every fan’s pocket. That’s the Snapdragon story.
Source: Qualcomm Blog