The Snapdragon Manchester United (RED) 2026 campaign is back — and bigger than ever. For the second consecutive year, Snapdragon, Manchester United, and (RED) are joining forces to drive global health awareness. Announced at Davos 2026 by Qualcomm, the initiative sees the (RED) logo replace the Snapdragon brand on the front of United’s shirt for two 2026 fixtures: the women’s team versus Tottenham Hotspur on April 26, and the men’s team versus Brentford on April 27 at Old Trafford.
Match-worn and signed shirts from both games are being auctioned via MatchWornShirt, with net proceeds supporting life-saving global health initiatives. The campaign has built significant momentum: in its first year, it reached millions of people across social media and raised substantial funds for the Global Fund. The original Davos 2025 announcement set the stage for what is now becoming an annual fixture on the health advocacy calendar.
This is now an annual institution — Qualcomm using one of sport’s most iconic shirts to make a tangible difference in the world. The Snapdragon–United partnership, extending through 2029, is proving that technology brands can use sports platforms for genuine social impact, not just advertising reach.
Old Trafford on April 27 will be wearing (RED). And that means something.
Source: RED.org