Snapdragon x Manchester United Extended Through 2029: Record-Breaking Shirt Partnership Grows

Qualcomm and Manchester United have confirmed the extension of their Snapdragon principal shirt partnership through 2029, following a first season that broke records and generated remarkable engagement. The home, away, and third kits showcasing the Snapdragon logo have not only captured attention but have also set a new benchmark, amassing over two billion digital media impressions. This impressive figure marks the highest launch engagement for any partner in the club’s history, reflecting the strong connection and resonance between the Snapdragon brand and Manchester United’s global fanbase.

The extension of this partnership signifies a strategic expansion of Qualcomm’s rights into the PC category, enhancing their visibility and presence in the tech market alongside their longstanding association with sports. Specifically, the Microsoft Copilot+ PC logo will appear prominently on the back of certain United shirts during domestic cup matches and all Women’s Super League fixtures in the upcoming 2024/25 season. This move not only broadens Qualcomm’s partnership but also aligns with their commitment to integrating technology with sports, enhancing the overall fan experience.

Additionally, the innovative AR experience will continue to thrive, allowing fans to engage more deeply with the content. By scanning the Snapdragon logo, fans can access exclusive Old Trafford content, including behind-the-scenes footage, player interviews, and other unique insights. As this partnership evolves, both Qualcomm and Manchester United aim to leverage cutting-edge technology to create even more dynamic and interactive experiences for their supporters, strengthening their relationship with fans globally and fostering a culture of innovation in sports.

Don McGuire, SVP and CMO of Qualcomm Technologies: “We are thrilled to extend our partnership with Manchester United, showcasing the Snapdragon brand on Manchester United shirts through 2029.”

Omar Berrada, CEO of Manchester United: “In a short time, we have seen that Snapdragon and Manchester United are a perfect fit. We have achieved record-breaking kit launches.”

Technology and football, locked in until 2029. The Snapdragon-United relationship is just getting started.

Source: Manchester United