Qualcomm and Manchester United have confirmed the extension of their Snapdragon principal shirt partnership through 2029, following a first season that broke records. The home, away, and third kits featuring the Snapdragon logo generated over two billion digital media impressions — the highest launch engagement for any partner in the club’s history.
The extension expands Qualcomm’s rights into the PC category, with the Microsoft Copilot+ PC logo set to appear on the back of certain United shirts for domestic cup matches and all Women’s Super League fixtures in the 2024/25 season. The AR experience — where fans scan the Snapdragon logo to access exclusive Old Trafford content — will continue and expand.
Don McGuire, SVP and CMO of Qualcomm Technologies: “We are thrilled to extend our partnership with Manchester United, showcasing the Snapdragon brand on Manchester United shirts through 2029.”
Omar Berrada, CEO of Manchester United: “In a short time, we have seen that Snapdragon and Manchester United are a perfect fit. We have achieved record-breaking kit launches.”
Technology and football, locked in until 2029. The Snapdragon-United relationship is just getting started.
Source: Manchester United