Snapdragon Is Manchester United’s New Shirt Sponsor: Tech Meets Football at Old Trafford

Qualcomm’s Snapdragon brand is set to make a significant impact as it heads to Old Trafford. Beginning in the 2024/25 season, Snapdragon will officially become Manchester United’s front-of-shirt sponsor. This announcement marks a pivotal moment in the club’s commercial landscape, as it’s the first new principal shirt partner since TeamViewer. Reports indicate that the deal is valued at an impressive £60 million per season, highlighting Qualcomm’s commitment to leveraging the global reach of this iconic football club.

The partnership has been in the making since summer 2022, when it was first hinted at and is now formally confirmed. The first Manchester United kits featuring the Snapdragon logo are scheduled to launch in July 2023, setting the stage for a fresh, dynamic visual identity on the pitch.

This agreement is particularly significant for Qualcomm, as the Snapdragon brand, known for its industry-leading processors, powers over 3 billion devices worldwide. By placing the Snapdragon logo at the forefront of one of the most-watched football shirts globally, Qualcomm guarantees unprecedented exposure to a vast audience, effectively enhancing its brand visibility on an international scale.

Additionally, the launch of these shirts will feature augmented reality experiences that further enrich fan engagement. Supporters will be able to scan the Snapdragon logo on their smartphones to unlock exclusive Old Trafford content, creating an interactive experience that bridges the gap between technology and sport.

For Manchester United, this partnership signals the dawn of a tech-forward new era. Qualcomm’s expertise will not only enhance the club’s branding but also improve mobile connectivity at Old Trafford. This move is aimed at significantly elevating the matchday experience for the club’s massive global fanbase, which boasts around 1.1 billion supporters.

The visual impact of having Snapdragon emblazoned on Manchester United shirts is monumental. It represents a bold statement in sports sponsorship, marking a notable shift in how technology and football can come together to enhance the viewing experience. Don McGuire and the Qualcomm team have executed one of the most visible brand strategies in recent years, setting a high benchmark for future partnerships in the sports industry.

Source: Manchester United