GTA IV Generates $500 Million First-Week Sales Across Xbox 360 and PS3 Platforms
Rockstar Games launched Grand Theft Auto IV simultaneously on Xbox 360 and PlayStation 3 on April 29, 2008, generating over $500 million
BioWare Launches Mass Effect for Xbox 360 Establishing Epic Space Opera Franchise
BioWare and Microsoft Game Studios launched Mass Effect exclusively for Xbox 360 on November 20, 2007, delivering an epic space opera RPG
Assassins Creed Launches Establishing New Franchise Blending History and Parkour
Ubisoft Montreal launched Assassin’s Creed for Xbox 360 and PlayStation 3 on November 13-16, 2007, establishing a new franchise blending historical fiction
Call of Duty 4 Modern Warfare Redefines FPS Genre With Contemporary Combat Setting
Infinity Ward and Activision launched Call of Duty 4 Modern Warfare on November 5, 2007, abandoning the franchise’s World War II roots
Valve Releases The Orange Box Featuring Breakthrough Hit Portal for Xbox 360 and PC
Valve released The Orange Box compilation on October 10, 2007 for Xbox 360 and PC, bundling Half-Life 2, Episodes One and Two,
Halo 3 Launches With Record $170 Million First-Day Sales Shattering Entertainment Records
Bungie and Microsoft launched Halo 3 on September 25, 2007, delivering record-breaking first-day sales of $170 million and establishing new benchmarks for
BioShock Launches for Xbox 360 Redefining Narrative-Driven First-Person Shooters
2K Games and Irrational Games launched BioShock for Xbox 360 and PC on August 21, 2007, delivering a dystopian underwater thriller that
Microsoft Extends Xbox 360 Warranty to Three Years Addressing Red Ring of Death Crisis
Microsoft extended Xbox 360 warranties to three years on July 5, 2007, addressing widespread Red Ring of Death hardware failures that plagued