CES 2024, held January 9-12 in Las Vegas, was defined by two letters: AI. Virtually every keynote, product announcement, and booth demo was framed through the lens of artificial intelligence. But unlike the vague AI-washing of previous years, this time the implementations were tangible – driven largely by Qualcomm’s Snapdragon X Elite and the Copilot+ PC platform that would ship in mid-2024.
Qualcomm used CES to showcase the Snapdragon X Elite in production-ready laptops from Asus, Lenovo, HP, Samsung, and Dell – all promising on-device AI acceleration via the Hexagon NPU. The promise was real-time live captions, AI-generated images offline, and semantic search without the cloud. The Copilot+ PC category would officially launch at Build in May 2024.
Samsung previewed the Galaxy Ring and detailed Galaxy AI for the S24 series – Circle to Search, Live Translate, and AI-assisted photo editing. The Sony Honda Afeela 1 made its debut as an actual car rather than a concept, with a confirmed launch timeline. And the Rabbit R1 – a quirky AI hardware device from a startup – generated viral attention disproportionate to its eventual commercial impact.
CES 2024 was the show where AI stopped being a story about cloud servers and started being about the device in your hand. ces.tech