Apple didn’t stop at the iPhone yesterday. Alongside the iPhone 14, the company also dropped the Apple Watch Ultra — and it’s a different animal entirely from anything Apple has shipped before. Designed for extreme athletes and adventurers, the Ultra sports a 49mm titanium case, a new Action Button, a dual-frequency GPS, and up to 60 hours of battery life in low-power mode.
For context, this is Apple going head-to-head with purpose-built expedition watches from Garmin and Suunto — but with the seamless ecosystem integration that makes Apple products so compelling. The Ultra is rated to 100 metres water resistance and is certified to EN 13319 for dive computers. That’s serious hardware.
The Apple Watch Series 8 also launched, bringing crash detection, body temperature sensing for cycle tracking, and international roaming support via cellular. Less dramatic than the Ultra, but a meaningful upgrade for everyday health monitoring.
And if you’re looking for value, the second-generation Apple Watch SE arrives at $249 — fast, clean, and packed with the most important safety features from the full lineup.
The wearables market just got a serious shake-up. Apple Watch Ultra at $799 is a bold statement: Cupertino is coming for the adventure watch segment, full stop.
Source: Apple Newsroom