“The Time Machine” Theme Park Ride Takes Top Honors
PARIS – November 25, 2014 – Ubisoft® is proud to announce that the Rabbids have received another award from the hands of the prestigious TEA (Themed Entertainment Association) for their ride at the Futuroscope: “The Time Machine.”
“This is the one of the first times that a video game inspires a relevant immersive experience in a theme park,” said Jean-Julien Baronnet, chief executive officer of Ubisoft Motion Pictures.
“This ride is at the heart of the Ubisoft brand development strategy to entertainment mediums (additional TV series to come and full-feature movies).”
This award follows several others like the Top Com d’Or 2014 (for the best launch communication campaign) and the “European Star Award 2014” for Europe’s Best Dark Ride by the independent industry magazine Firmes & Park.
After the worldwide success of the “Rabbids Invasion” TV show, broadcasted in 28 countries and seen more than 400 million times*, and the announcement of the Rabbids full-featured movie in association with Sony Pictures, Ubisoft Motion Pictures put a step forward in its strategy to develop rides for theme parks.
* based on Season 1. Source: France Télévisions and Nickelodeon, 2014
About Ubisoft Motion Pictures
Ubisoft Motion Pictures was created in January 2011 to expand the audience of Ubisoft’s successful video game brands by bringing them to film, television, and Web series. In addition to creation and promotion of the Rabbids TV series, full-feature movies are being produced, adapted from Ubisoft’s multi-million selling brands like Assassin’s Creed, Tom Clancy’s Splinter Cell, Tom Clancy’s Ghost Recon, Watch Dogs, and the Rabbids.
Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.