Ubisoft reports third-quarter 2009-10 sales

Ubisoft® reports third-quarter 2009-10 sales

  • Third-quarter sales: €495 million
  • Update on the rollout of the strategic plan
  • Initial comments for 2010-11

Paris, February 9, 2010 – Today, Ubisoft® reported its sales for the third fiscal quarter ended December 31, 2009. 


Sales for the third quarter of 2009-10 came to €495 million, down 2.7%, or 2.0% at constant exchange rates, compared with €508 million recorded during the same period of 2008-09. For the first nine months of fiscal 2009-10, sales totaled €661 million versus €852 million in the corresponding prior-year period, representing a decrease of 22.5%, or 22.1% at constant exchange rates. This performance is in line with the revised targets announced on January 13, 2010. 

Update on the strategic plan rollout

High-end games strategy

In line with the announcement of January 13, Ubisoft continues to refocus its high-end games strategy by concentrating on more regular releases for its major franchises. These refocusing measures also comprise a reduction in new creations investments, which will enable Ubisoft to rebalance its existing resources on a constant headcount basis. This strategy will provide heightened visibility and profitability with a lower level of risk, thereby accelerating the generation of cash flow. 

Online strategy

Ubisoft’s online initiatives are now materializing with numerous launches in 2010-11 including Might & Magic Heroes Kingdoms™, Trackmania® 2, and Imagine Town™ – a virtual world based on the successful franchise, Imagine®. Imagine Town™ will be plugged into UbiWorld™, the portal dedicated to young girls, which was launched in 2009. 

Ubisoft is also broadening its offering of online services, through: 

− Uplay™, a portal for gamers launched in late 2009 with Assassin’s Creed® 2, which is set to become the online hub for Ubisoft® games.

− A platform of online services for PC titles offering gamers a more in-depth gaming experience as well as providing an innovative solution for reducing PC game piracy. The first games to benefit from this solution will be released in the coming months.

Casual games strategy

Lastly, Ubisoft® continues its initiatives in the growth segments of the casual market, in which there is still a large potential to tap. These include:

− the launch of new games for the Wii™, by capitalizing on successful titles such as Just Dance™;

− numerous projects for the launch of Natal and several games for the PLAYSTATION® 3 Motion Controller as well as Facebook.

The Group’s exposure to the Nintendo DS™ segment has been significantly reduced, resulting in a sharp decrease in external investments.  


Sales for the fourth quarter of 2009-10

The fourth quarter will see the following main releases: 

− Assassin’s Creed® 2: Director’s cut edition for PC

− Red Steel® 2 for Wii™

− The Settlers 7: Paths to a Kingdom™ for PC

− Silent Hunter® 5: Battle of the Atlantic for PC

The Group expects fourth-quarter 2009-10 sales to come in at around €200 million, approximately 3% lower than in the fourth quarter of 2008-09.

Targets for full-year 2009-10

Ubisoft confirms the recently revised targets for full-year 2009-10 : Sales of around €860 million and a current operating loss before stock-based compensation of around €50 million.

Initial comments for 2010-11

Ubisoft expects to return to profitable growth and positive cash-flow in 2010-11. This guidance is based on the following assumptions and considerations: 

− A stable market in 2010.

− The launch of at least 7 franchise titles (Tom Clancy’s Splinter Cell Conviction™, Driver®, Prince of Persia The Forgotten Sands™, Assassin’s Creed®, Tom Clancy™’s Ghost Recon®, and Raving Rabbids® have already been announced), as well as at least 2 new brands (R.U.S.E™ has already been announced) and at least 5 online games (Imagine®, Trackmania® 2 and Might & Magic Heroes Kingdoms™ have already been announced).

− Stable back-catalog sales and a slight decrease for casual sales.

− A significantly improved gross margin due to:

–   a product mix in favor of franchises for Xbox 360® and PLAYSTATION® 3 –     better profitability for the back-catalog and casual segment-first revenues from online games.

− An increase in R&D depreciation due to the launch of numerous high-end franchise titles. This charge should be similar to the amount of development costs capitalized during the year, which is expected to be on par with 2009-10.

− A slight decrease in SG&A expenses as a percentage of sales.


Investor Relations                                                                   

Jean-Benoît Roquette

Head of Investor Relations

+ 33 1 48 18 52 39



This statement may contain estimated financial data, information on future projects and transactions and future business results/performance. Such forward-looking data are provided for estimation purposes only. They are subject to market risks and uncertainties and may vary significantly compared with the actual results that will be published. The estimated financial data have been presented to the Board of Directors and have not been audited by the Statutory Auditors. (Additional information is specified in the most recent Ubisoft Registration Document filed on July 1, 2009 with the French Financial Markets Authority (l’Autorité des marchés financiers)).

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of €1 058 million for the 2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com

© 2010 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Uplay, Trackmania, Might & Magic Heroes Kingdoms, Imagine, Imagine Town, Just Dance, Rabbids, Red Steel, The Settlers, Silent hunter, Tom Clancy, Splinter Cell Conviction, Ghost Recon, R.U.S.E, Driver, Ubiworld, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

© 2009 Ubisoft Entertainment. All Rights Reserved. Based on Prince of Persia® created by Jordan Mechner. Prince of Persia and Prince of Persia The Forgotten Sands are trademarks of Jordan Mechner in the US and/or other countries used under license by Ubisoft Entertainment.

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