Rivian unveiled the R2 in Laguna Beach today, a more compact electric SUV starting at $45,000 that represents the company’s mass-market breakthrough. With this ambitious new model, Rivian aims to broaden its appeal, shifting from an exclusive focus on the $70,000+ premium segment to reach mainstream SUV buyers. The R2 seats five comfortably and boasts an impressive 300+ miles of range, making it an attractive option for families and adventure seekers alike. Alongside the R2, the smaller R3 hatchback was also teased, promising to further diversify Rivian’s lineup and appeal to urban drivers seeking a nimbler vehicle. In a testament to its popularity, the company reported an astonishing 100,000 pre-orders in just 24 hours after the announcement. With production at Rivian’s Normal, Illinois, Gigafactory set to begin in 2026, the company is poised for significant growth as it transitions into this new market segment and continues to innovate in the electric vehicle space.
Source: Rivian