The day has arrived. Apple Vision Pro goes on sale today, and the lines outside Apple Stores around the world tell you everything: this is a landmark product launch. At $3,499 for the base configuration, this is Apple’s priciest consumer product ever — and first-day reviews are uniformly awed, if not universally enthusiastic about the use cases.
What reviewers agree on: the display is the best ever put in a consumer headset. The M2 + R1 chip combination eliminates perceptible latency. EyeSight, the outward display that shows your eyes to people around you, is eerie in the best way. The passthrough video is remarkably faithful to real life at close range.
What they’re less sure about: the two-hour battery life attached to an external puck. The lack of a killer visionOS app yet. The weight after extended wear. The social dynamics of wearing a computer on your face in public. These are first-generation limitations that Apple will iterate on — but for $3,499, they sting.
Vision Pro v1 is the iPhone 1 moment of spatial computing. Imperfect, extraordinary, and clearly the beginning of something enormous.
Source: Apple Newsroom