Two icons of performance and technology have joined forces. Ferrari and Qualcomm Technologies today announced a strategic partnership, with the Snapdragon brand becoming a Premium Partner of the Scuderia Ferrari Formula 1 team. The Snapdragon logo will debut on the F1-75 — Ferrari’s 2022 challenger — which will be formally unveiled at Maranello on February 17.
More than a sponsorship, this is a technology alliance. The partnership will focus on accelerating the digital transformation of Ferrari’s road cars, starting with the digital cockpit — a domain where Qualcomm’s Snapdragon Automotive platform has already established deep relationships with OEMs worldwide. Ferrari’s esports activities are also included in the scope.
Cristiano Amon, President and CEO of Qualcomm Incorporated: “We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
Ferrari. Snapdragon. On the same car. This is what premium technology partnerships look like.
Source: Qualcomm Newsroom