CES 2025, held January 7-10 in Las Vegas, belonged to NVIDIA. Jensen Huang delivered a barnstorming keynote that set the tone for an entire industry: the GeForce RTX 50 series – built on the Blackwell architecture – arrived with DLSS 4 and Multi Frame Generation, capable of rendering up to four AI-generated frames for every real frame. The RTX 5090 was positioned as a generational leap, and the performance numbers backed it up.
NVIDIA also unveiled Project DIGITS – a desktop-sized personal AI supercomputer powered by the GB10 Grace Blackwell Superchip, capable of running 200-billion-parameter AI models locally. Priced at $3,000 and aimed at developers and researchers, it signalled that personal AI compute was becoming a product category, not just a data center story.
Qualcomm’s Snapdragon 8 Elite-powered devices were everywhere at CES 2025, with OEM partners showcasing the chip’s on-device AI capabilities in real shipping products. Samsung previewed Galaxy S25 features powered by the 8 Elite. Autonomous vehicle technology continued its slow but steady march toward commercialisation, with Waymo and multiple automotive partners announcing expanded deployment plans.
CES 2025 made clear that the AI era had moved from prototype to product across the entire consumer electronics stack. The question was no longer if – it was how fast. ces.tech